Integrating your Referral Rock program with Gumroad is simple. We'll go step-by-step through the setup needed to track referral purchases.

Setting up the Referral Redirect Page

  1. Navigate to Program Editor > Share or click here
  2. Under Referral Destination, select Change Destination
  3. Make sure the Webpage Redirect option is selected and enter the URL to the page where your Gravity Form is hosted.

Referral Conversion Tracking in Gumroad

The next step in setting up Referral Rock to work with Gumroad is tracking conversions. This will tell us when a referral purchases from you, the dollar value of their purchase, and who the member was that referred them. In this case, we'll be using the Image Postback method to send data back to Referral Rock.

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For more information, visit Gumroad's article on conversion tracking.

  1. Log in to your Gumroad Account.

  2. Navigate to the Advanced Settings Page.

  3. Add your Referral Rock Postback URL (created in the steps below) to the box.

  4. Hit Save.

To build your Postback URL:

  1. Find your example Postback URL here.​

  2. Select from the beginning https all the way up to the ?.

  3. After the ?, add the following: amount=$VALUE

  4. Add the Postback URL to the box in step 5 above.

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Your Postback URL should look like the following, except with your referral rock site name at the beginning:
https://yoursitename.referralrock.com/webcallback/?amount=$VALUE